Related content
-
WFA Media Forum, Forum Connect Singapore (May 2025)
Read more about "WFA Media Forum, Forum Connect Singapore (May 2025)"Overview of the WFA Media Forum meeting, held in Singapore as part of Forum…
-
Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
-
Audience measurementChannelsProgrammatic & ad techSpotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
-
ChannelsMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
-
Global Marketer WeekGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
-
Media Forum Meeting Overview, New York, December 2024
Read more about "Media Forum Meeting Overview, New York, December 2024"Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum…
-
Forum ConnectUniting Minds and Functions in 2024
Read more about "Uniting Minds and Functions in 2024"WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
-
Media transformationAd spend growth to slow in 2025
Read more about "Ad spend growth to slow in 2025"The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
-
Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
ChannelsFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
-
Audience measurementChannelsProgrammatic & ad tech
WFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
-
Benchmark: Media Planning Tools
Read more about "Benchmark: Media Planning Tools"WFA member research on media planning tools